FirstPromoter vs Dub: Pricing, Fees and Features Compared (Checked Oct 2026)

Pick FirstPromoter if you bill through Paddle, Chargebee, Recurly or Braintree as well as Stripe, or want unlimited team members and multi-tier commissions, from $49 a month. Pick Dub Partners if you want Dub to send partner payouts and handle tax forms on its entry plan, at $90 a month plus 5% of the payouts you fund by ACH. Both checked on October 12, 2026.

Tool / Platform	Entry price	Fee on top	Revenue cap	Minimum term	Billing
FirstPromoterStarter, 14-day trial, no card	$49/mo	None listed	$5,000/moaffiliate revenue on Starter	None	Stripe, Paddle, Chargebee, Recurly, Braintree
Dub PartnersBusiness, 14-day trial	$90/mo	5% of payouts funded by ACH8% if funded by card; 3% and 6% on Enterprise	$2,500/mo in payouts500 partners on Business	None	Stripe, Shopify; others through the API
Affitoruntil a program has made $10,000 through affiliates	$0	3.5% of affiliate-driven salesafter the first $10,000 per program	None	None	Stripe with no code; other billing through the API or SDK

Entry plans as listed on each vendor's pricing page on Oct 12, 2026; the tool name links to it. FirstPromoter's cap counts affiliate revenue and Dub's counts the payouts you send partners, so the two caps measure different things. We make Affitor; it sits in the last row of each table for reference, and the section Where Affitor fits covers it.

Where FirstPromoter is strongerCopy Anchor Link

• Lower entry price. Starter is $49 a month, or $490 a year, against $90 a month for Dub's Business plan.
• No fees listed. FirstPromoter's pricing page lists no fees on top of the plan. Dub charges 5% on payouts you fund by ACH and 8% by card (3% and 6% on Enterprise).
• Five billing systems. FirstPromoter works natively with Stripe, Paddle, Chargebee, Recurly and Braintree. Dub connects Stripe and Shopify and takes other billing through its API.
• Unlimited team members on every plan, against 10 users on Dub Business. Starter holds up to 1,000 affiliates; Dub Business holds 500 partners.
• Commission rules. Multi-tier commissions up to 3 levels, and API and webhooks on every plan.
• Help moving in. FirstPromoter's team helps migrate your promoters from another platform, and it offers a historical Stripe import when you migrate.

The limits to know: Starter covers up to $5,000 a month in affiliate revenue, with 3 campaigns. Business is $99 for up to $15,000, and it is where the custom dashboard domain and the in-app embedded dashboard start.

Where Dub Partners is strongerCopy Anchor Link

• Payouts on the entry plan. Business sends partner payouts for you, with the fee above. FirstPromoter's managed auto payouts need its Enterprise 2 plan or higher; direct PayPal payouts start on Business.
• Tax forms. Dub says it handles W-9, W-8 and 1099 forms on Business. FirstPromoter collects W-9 and W-8BEN forms in the affiliate portal on every plan, with no 1099 filing listed.
• An MCP server on Business. FirstPromoter's MCP server is in beta.
• Importers. Dub imports partners from Rewardful, PartnerStack, FirstPromoter, Tolt, Tapfiliate and Lemon Squeezy.
• Links, analytics and payouts in one product, since Dub Partners runs on Dub's link platform.
• A marketplace listing and partner discovery, on Enterprise. FirstPromoter lists neither in its plan table.

The limits to know: Business covers $2,500 a month in partner payouts, and when you hit your plan's payout limit you can't send more payouts until the next billing period. Advanced is $300 a month with up to $15,000.

Partners and payoutsCopy Anchor Link

How many partners and teammates the entry plan holds, whether the vendor helps you find partners, and who sends the money. Hover a column for what it checks.

Tool / Platform	Partners	Seats	Marketplace	Finds affiliates	Payouts	PayPal	Tax forms
FirstPromoter	1,000 on Starter	all plans	not in plan table	not in plan table	Enterprise 2+	direct on Business+	collects, no 1099
Dub Partners	500 on Business	10 on Business	Enterprise	Enterprise	5% payout fee	14 countries	Business plan
Affitor	unlimited	unlimited	every live program	team service	bank or Wise	bank or Wise	not stated publicly

Tracking and setupCopy Anchor Link

Both read sales from Stripe natively and credit sales to coupon codes. FirstPromoter adds four more billing systems natively; Dub adds Shopify and its API. Hover a column for what it checks.

Tool / Platform	Stripe	Other billing	Coupons	REST API	MCP	Importer
FirstPromoter	native	+4 billing systems	all plans	all plans	beta	assisted, 24-48h
Dub Partners	native	Shopify; else API	Stripe promo codes	Business	Business	Rewardful, Tolt +4
Affitor	native, OAuth	via API/SDK	not stated publicly	every program	beta	CSV invites

Which one should you pick?Copy Anchor Link

Choose FirstPromoter when you bill through more than Stripe, want detailed commission rules, or need many teammates in the account: $49 a month for up to $5,000 a month in affiliate revenue, then $99 for up to $15,000. Choose Dub Partners when you want Dub to send payouts and handle tax forms from the entry plan, or you already use Dub for links; budget $90 a month plus 5% of payouts funded by ACH, and $300 a month on Advanced once payouts pass $2,500 a month. Both offer a 14-day trial, FirstPromoter's with no card, and both let you cancel any time.

Where Affitor fitsCopy Anchor Link

If you would rather not pay a monthly plan before affiliates sell, there is a third shape. Affitor, which we make, has no subscription: $0 until a program has made $10,000 through affiliates, then 3.5% of affiliate-driven sales, with no cap on affiliate revenue and no limit on partners or seats. Every program is listed on the Affitor marketplace, and the Affitor team helps you recruit, onboard and train partners (affitor.com/join). It reads Stripe sales with no code, takes other billing systems through its API or SDK, and lets you run a test sale before launch.

The trade-offs are in the tables above: there is no importer, so you invite partners by email or CSV and they get new links; payouts go out by bank transfer or Wise after a review, not PayPal; and Affitor does not track coupon codes or collect tax forms. Details are on the pricing page.

FAQCopy Anchor Link

How do FirstPromoter and Dub prices compare?Copy Anchor Link

On the entry plans, FirstPromoter costs less. FirstPromoter Starter is $49 a month with no fees listed on its pricing page and covers up to $5,000 a month in affiliate revenue. Dub Partners Business is $90 a month, covers up to $2,500 a month in partner payouts, and charges 5% on payouts you fund by ACH or 8% by card. Prices checked October 12, 2026.

Which one works with Paddle or Chargebee?Copy Anchor Link

FirstPromoter supports Stripe, Paddle, Chargebee, Recurly and Braintree natively. Dub Partners connects to Stripe and Shopify, and other billing systems send sales through its API (as of October 12, 2026).

Which one pays affiliates for you?Copy Anchor Link

Dub Partners sends partner payouts on its Business plan, with a 5% fee on payouts funded by ACH and 8% by card. FirstPromoter's managed auto payouts need its Enterprise 2 plan or higher, and direct PayPal payouts start on Business (as of October 12, 2026).

Can I move from FirstPromoter to Dub?Copy Anchor Link

Yes. Dub Partners imports partners from Rewardful, PartnerStack, FirstPromoter, Tolt, Tapfiliate and Lemon Squeezy. Moving the other way, FirstPromoter's team helps migrate your promoters from another platform.

Is there an option with no monthly fee?Copy Anchor Link

Affitor, which we make, has no subscription: it costs nothing until a program has made $10,000 through affiliates, then 3.5% of affiliate-driven sales, with no cap on affiliate revenue. It lists every program on its marketplace and reads Stripe sales with no code. It has no importer, so partners get new links, and it pays partners by bank transfer or Wise rather than PayPal (as of October 12, 2026).

More comparisonsCopy Anchor Link

Every head-to-head and alternatives page is on the comparison hub. Related: Rewardful vs FirstPromoter, FirstPromoter alternatives, Rewardful vs Dub, Dub vs Tolt and the 19-tool comparison of affiliate software and pricing.